Mark Mayfield

Operations & Technology Leadership ♦ Sustainable Growth Strategies

Entrepreneurial-minded executive leader and Master’s Degree Graduate of Stanford, who held titles of President and VP of IT (DMXENGAGE). Proven accomplishments that span all aspects of business operations, thought leadership, innovative technology adoption, marketing, and production. Commended skills in strategy development and team leadership. Strong, consistent record of accomplishment in restructuring operations, improving quality systems, driving revenue growth and leading simultaneous growth initiatives to a successful conclusion.

HISTORY AND HIGHLIGHTS

Mayfield Marketing Consulting
Principal
2017 to Present

Principal of private technical and business process optimization consulting firm. Delivered intricate guidance, training, and actionable implementation and process plans for a corporate customer base. Core deliverables include:

 Providing documentation and training on custom applications developed for a broad range of customers including Fortune 500 clients.
 Analyzing custom software platform to determine how it could be repurposed for new prospects.
 Provided short-term solution to allow platform to be quickly rolled out for a new client.
 Creating detailed plan to create long-term roadmap to repurpose the platform for easy implementation for future clients.
 Enabling small- and medium-sized business to cost-effectively implement Marketing Automation platforms.
 Meeting with prospective clients to clarify and document business requirements.

Ruffalo Noel Levitz
Vice President - Marketing Services
2015 to 2017

The recognized leader in providing strategic fundraising and enrollment management services and software for colleges and nonprofit organizations. Parent company of DMXENGAGE.

Executive manager for all aspects of DMX business unit including full P&L and spanning sales, operations, IT, accounting, personnel. Held responsibility for all internally-sourced and outsourced print and mail operations.

 Integrated all operations between DMX and parent. Following acquisition, restructured operations and client services to facilitate more effective collaboration between the two firms.
 Guided reorganization of RNL Mail Center. Improved performance, cutting errors from 2% to less than 0.5%. Reduced outsourcing requirements while increasing production effectiveness. Minimized expenses, cutting $150K in the first year, leading to 20% profitability hike.
 Renegotiated vendor contracts. Drove $440K savings in the first year on an overall $4M outsourcing budget.

DMXENGAGE
1997 to 2017

Privately-held Denver, Colorado-based firm providing a comprehensive, integrated marketing toolkit, including services in Marketing Automation & Strategy, Content Marketing, Marketing Integration, Direct Mail Marketing, Data Processing and Warehousing, Order Management, Email Marketing, Web Design & Development, Print & Fulfillment, and Inbound Marketing.

President
2014 to 2017

Steered all operations of the firm with full P&L.

 Led company through complex merger & acquisition and sell-off of assets.
 Increased EBITDA by 43%. Achieved record revenue and profits in 2015 by implementing efficiency-gaining software development projects, restructuring leadership of struggling digital division, optimizing internal operations and resources, and refocusing customer service processes.
 Increased non-higher education revenue by 26%. Improved overall revenue from $4.5M to $5.4M, increasing EBITDA as a percentage of revenue from 18.4% to 22.6%.
 Retained $400K+ client. Restructured overall services for customer, leading to major account save.

Vice President – IT
2009 to 2014

Held integral role in the growth, marketing, and management of the company. Developed corporate strategies, created business development and resource optimization plans, and implemented performance improvements.

 Conducted top-to-bottom risk mitigation study. Re-allocated resources based on an algorithm of where failures seemed most likely to occur and how much revenue/cost was associated with those items.
 Integrated ERP System. In collaboration with IT and Finance, implementing MSSQL-based software system, substantially decreasing accounting and project management expense.
 Led the onboarding of IBM Silverpop cloud-based digital marketing software. Working with development team, built a back-end reporting platform. Scaled from 10 marketing automation clients to 30+, producing 20% overall increase in revenue in the first year.
 Transitioned firm to Office 365. Replaced unreliable internally hosted e-mail server, freeing up internal support resources, enhancing stability and up-time with less risk of cyber attacks.
 Led development team to build a new data ingestion system. Applying new ETL rules to support a client’s new data formats while growing account to $750K.

Assistant Vice President – IT
2007 to 2009

Responsible for implementing fully integrated third-party software solutions of various architectures for business processes including e-mail marketing, variable data print, order management and fulfillment, project management, and accounting.

 Opened new business segment. Led a fast track development and implementation of a new reporting platform.
 Led selection process for variable data print software platform. Integrated new platform with internal and external processes and devices, generating over 2 million images within the first year.
 Onboarded VDP Platform, producing $100K ROI within first year. Dramatically reduced timelines and enhancing quality control.

IT Director
2004 to 2007

Collaborated directly with clients for needs assessment; developed and implemented custom databases to meet extremely specific marketing criteria and reduce costs.

 Drove $250K revenue increase. Built innovative new system to ensure high quality output and enabling client firm to roll out its product to over 100 worldwide corporate clients including many Fortune 500 companies.
 Created statement processing platform for a Mutual Funds Services firm. Expanded service from three of the client’s customers to more than 40, producing $500K added annual revenue.

IT / Quality Control Manager, 2000 to 2004. Led all corporate risk management and QC efforts. Information Services Manager, 1997 to 2000. Directed IT department staff and operations.

Earlier Career:
Data Analyst - Morrison-Knudsen / Parsons Brinkerhoff, 1995-1997. Managed computer systems and led a team to develop systems for toll data capture on the new E-470 highway.
Spacecraft Guidance Engineer - McDonnell Douglas, 1992-1994. Responsible for writing and debugging guidance, navigation, and control programs and systems for Mars mission satellites.

ADDITIONAL INFORMATION

Received DMX Dedicated Service Award as the Inaugural winner.
Past President of Denver Highlanders Rugby Football Club.

Technical Skillsets:
▪ Databases: Microsoft SQL, FoxPro, MySQL, and MS Access.
▪ Programming Languages: Visual Basic 6.0, VB.NET, VBScript, C#.NET, T-SQL, SQL Stored Procedures, JScript.NET, ASP, ASP.NET, PHP, HTML, and JavaScript.
▪ Operating Systems: Windows 3.0 through 10, Windows Server 2000 through 2012, Windows Small Business Server 2003, some UNIX.

EDUCATION & TRAINING
MS /BS - Aeronautics and Astronautics, Stanford University
Certified Direct Mail Professional; Previously Certified Scrum Master

ADDITIONAL SKILLS
Cross-functional Team Leadership | Software Integrations | Strategic Data Analysis | Data Cleanse

Marketing Automation | Relational Databases | Enterprise Software | Operations Management

IT Solutions | Scrum | Web Development | Business Intelligence | Social Media
RFI/RFO Responses | Process Mapping | Custom Reporting | Salesforce | Metrics